
Your Local Food & Wine Partner in Italy
Professional Tour Leading and tailor-made Food & Wine Experience Design for travel agencies, tour operators and travel designers.
We help travel professionals enrich their Italian itineraries through authentic local experiences,
trusted producers and expert on-the-ground support.
From the Table to the Source
For years, we created experiences at the table.
Our background in hospitality and wine taught us that behind every bottle, ingredient and dish there are people, places and stories that guests rarely get to see.
Today, we bring that experience directly to the source.
We work with wineries, producers, artisans and local professionals to create meaningful encounters that connect travellers with the people behind Italian food and wine.
Bellia Experience is your local food and wine partner in Italy, supporting travel agencies, tour operators and travel designers with professional Tour Leading and tailor-made experience design.
We want your guests to discover what they cannot see from the table.

Your Food & Wine Partner for Programs in Italy
Professional Tour Leading
Certified Tour Leaders and Sommeliers for private travellers and groups in Italy. We support your itinerary on the ground, coordinate with local partners and provide professional assistance throughout the journey.
Tour Leading can include:
- Private travellers & small groups
- Multi-day itineraries
- On-tour coordination
- Food & wine focused journeys
Food & Wine Experience Design
We design tailor-made food & wine experiences that fit naturally into your existing itineraries, selecting producers, places and professionals according to your clients, destination and available time.
Experience Design can Include:
- Wineries & producers
- Local food traditions
- Artisans & craftsmanship
- Custom experience development
Your itinerary remains yours. We help make it richer, smoother and more connected to the territory.
Designed Around Your Clients
Every agency, itinerary and traveller is different. We do not work from a fixed catalogue of tours. We start from your program and build around what your clients actually need.
You might contact us because:
A free day in the itinerary
We design an experience that fits naturally between existing destinations.
A wine region beyond a standard tasting
We combine producers, local food, landscapes and storytelling into one coherent experience.
A new itinerary in development
We help shape the food & wine component with local research and trusted contacts.
A group that needs expert accompaniment
We support your clients on the ground as professional Tour Leaders and Sommeliers.
How We Work
Share Your Program
Tell us where your clients are travelling, their profile, group size, available time and what you would like to add or improve.
We Design the Experience
We identify the most suitable producers, professionals and local elements and create a proposal that fits naturally into your itinerary.
We Coordinate the Details
Once approved, we work with the selected local partners and coordinate the experience and relevant operational details.
We Welcome Your Guests
When required, we can personally accompany your clients as professional Tour Leaders and Sommeliers, becoming your trusted presence on the ground.
Why Bellia Experience
Hospitality Comes First
Before working in tourism, we worked in hospitality and restaurants. We understand how timing, attention, atmosphere and service shape a memorable guest experience.
Food & Wine Expertise
As Sommeliers, food and wine are not just themes within our work. They are part of our professional background and the way we interpret a territory.
Direct Local Relationships
We build personal relationships with producers, artisans and professionals who can communicate the identity of their territory authentically.
Personal Collaboration
You work directly with us — the same people who research, design, coordinate and, when requested, accompany your clients.
Who We Work With
We collaborate with travel professionals looking for a reliable local food and wine partner in Italy.
We can collaborate on individual experiences, specific departures or ongoing programs in Italy.
Our Areas of Expertise
Our strongest focus is Northern Italy, where our professional background and local relationships are most established.
Piemonte
Lombardia
Veneto
Emilia-Romagna

We also evaluate selected projects in other Italian regions through trusted professional contacts and local partners.
Request Our Travel Trade Brochure
Discover who we are, how we work and how Bellia Experience can support your programs in Italy.
Tell us a little about your business and we’ll send you our Travel Trade Brochure.
Have a Specific Itinerary in Mind?
If you are already developing an Italian program, send us the details. We’ll explore where Bellia Experience can add value through local expertise, experience design or professional tour leading.
Your clients.
Your itinerary.
Our local expertise.